Brand Management Jobs

In 2001, Hislop defined branding as "the process of creating a relationship or a connection between a company's product and emotional perception of the customer for the purpose of generating segregation among competition and building loyalty among customers." In 2004 and 2008, Kapferer and Keller respectively defined it as a fulfillment in customer expectations and consistent customer satisfaction. Brand management is a function of marketing that uses special techniques in order to increase the perceived value of a product (see: Brand equity). Based on the aims of the established marketing strategy, brand management enables the price of products to grow and builds loyal customers through positive associations and images or a strong awareness of the brand. Brand management is the process of identifying the core value of a particular brand and reflecting the core value among the targeted customers. In modern terms, brand could be corporate, product, service, or person. Brand management build brand credibility and credible brands only can build brand loyalty, bounce back from circumstantial crisis, and can benefit from price-sensitive customers.

CATEGORY: Brand Management JOBS

Brand Management Undergraduate Intern Richmond, VA

Category: Brand Management
Brand Management Undergraduate Intern (Richmond, VA) THIS IS NO SMALL JOB - IT'S A BIG OPPORTUNITY! As a Brand Management Intern, you'll have the chance to help Altria shape the future and deliver winning results in an exciting and dynamic time. During our 12 week, paid summer program, you'll experience on-the-job-training, access to mentors, planned social events with other Altria interns and
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